Gareth Jones
Strategic CFO | Commercial Growth Partner | Exit Value Specialist
I provide trusted finance leadership for growing businesses through Fractional CFO support, interim finance leadership, and strategic commercial advisory. By combining commercial insight with financial discipline, I help founders and leadership teams improve profitability, make confident decisions, and build businesses that are ready to scale.
Growing a business brings new challenges. As complexity increases, founders need more than financial reporting, they need clear insight, commercial thinking, and a finance partner who can help shape the next stage of growth.
I combine experience from world-class organisations including Mars and Nestlé with first-hand experience as a founder, helping consumer brands build stronger financial foundations, improve profitability, and prepare for future opportunities.
WHAT I BRING:
• Commercial finance leadership.
• Founder & investor perspective.
• Scale-up growth experience.
• Strategic focus on value creation.
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Strategic finance support for growing consumer brands.
• Fractional CFO support.
I provide experienced CFO-level guidance without the commitment of a full-time hire. Whether you need support with strategic planning, investor readiness, cash flow, forecasting, or board-level decision-making, I help bring the financial perspective needed to make better business decisions.
• Interim finance leadership.
I step in to provide senior finance leadership during periods of growth, transition, or change. From strengthening finance teams and improving processes to implementing better reporting and planning frameworks, I provide the stability and expertise needed to keep the business moving forward.
• Commercial finance advisory.
I help leadership teams understand the story behind the numbers, identifying opportunities to improve margins, optimise investment, and drive profitable growth. By connecting finance with sales, marketing, and operations, I help businesses make sharper commercial decisions and unlock greater value.
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How I can support your business.
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Experience that understands your journey.
From leading finance within global organisations to building and successfully exiting my own consumer brand, I've experienced growth from both sides of the table. That means I understand the challenges founders, leadership teams, and investors face as businesses scale.
Drawing on experience gained at Mars, Nestlé, The INKEY List, Cannaray, and as a founder myself, I bring the commercial insight and financial leadership needed to help businesses move forward with confidence.